“With verve, charm, and a ruthless reliance on data, [Huston] challenge[s] and ultimately disprove[s] several common assumptions about how women make decisions… Huston provides sharp observations, handy chapter summaries, and practical advice… She builds a convincing case that if businesses, government, and other organizations want to improve their decision-making at the highest levels, they need to have more women in the boardroom; and she provides women readers with concrete strategies to defuse existing stereotypes.”

—Publishers Weekly

“Insightful advice for women about decisiveness, confidence, and tackling gender bias… Useful, practical strategies based on informed analysis..”

Kirkus Reviews

“Ever wonder whether ‘women’s instinct’ is a real thing? Ever consider multiple points of view, only to be called ‘wishy-washy’? In this brilliantly researched and entertaining book, Therese Huston reveals the ways in which understanding ourselves and thinking critically about gender biases can help us all make better choices. I’m already using it to strategize at work, and I predict that every reader will learn something new and useful in its pages.”

Jessica Bacal, editor of Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting it Wrong and Director of the Wurtele Center for Work & Life at Smith College

“How do women make decisions? In this thoughtful, well-researched book, Huston avoids pop-psych answers that assume all women are the same. Exploding stereotypes, but showing their effect on women’s behavior, she offers intelligent guidance to the challenges and process of making decisions.”

Carol Tavris, Ph.D., author of Mistakes Were Made (But Not by Me) and The Mismeasure of Women

How Women Decide blows up several myths about female decision-making that everyone believes, women included. Through thoughtful analysis and lively, entertaining anecdotes, it teaches us what’s really happening—how bias works. Every woman needs to read this well-researched and wonderfully reported book. She’ll gain confidence through useful tactics for even better decision-making. Men should read it, too; they’ll learn tactics that make women great leaders!”

Joanna Barsh, bestselling author of How Remarkable Women Lead and Centered Leadership and Director at McKinsey & Company

“None of the myriad decision-making bestsellers considers how their advice should differ for men and women. How Women Decide overthrows such one-sex-fits-all recommendations. It combines engaging stories and compelling research to reveal how our beliefs about men and women drive the way they make choices.”

Daniel Simons, Ph.D., coauthor of The Invisible Gorilla: And Other Ways Our Intuition Deceives Us

“Finally! A well-researched book that affirms the fact that, despite their self-doubts, women make great decision-makers. This book will help you to compete with your male counterparts with courage and confidence.”

Lois P. Frankel, Ph.D., author of Nice Girls Don’t Get the Corner Office and Pushback: How Smart Women Ask–and Stand Up–for What They Want


April 21, 2016 – Harvard Business Review: We Are Way Harder on Female Leaders Who Make Bad Calls

October 17, 2014 – New York Times: Are Women Better Decision-Makers?